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Banjo time at home: bluegrass music grows while defying the traditional promotion strategies of the music industry
A Simmons Market Research survey for the International Bluegrass Music Assn found that only 2.4% of adults, or 4.6 million people, buy recorded blue-grass ......(Continue Reading) Music Marketing: Tropes of Hybrids, Crossovers, and Cultural Dialogue through Music
The hybridization of various ethnic musical forms by Anglo-American artists for their music is discussed. Music industry marketing strategies marked by ......(Continue Reading)WHITNEY HOUSTON On Aisle 3 - music marketing in retail stores - Statistical Data Included
Pumping current hits directly into retail helps enhance consumers' shopping experience. Only in the past 30 years has music played in stores been linked to the behavior of shoppers. Supermarket s...(Continue Reading)MMN gathers kiss fans by the peck - Music Marketing Network
Music Marketing Network is using fan club data, insert forms and surveys to build a marketing database detailing the Kiss Army - the ultraloyal fans of ......(Continue Reading)Coca-Cola, Promo Partners Seek New Music Talent - marketing promotion - Brief Article
ATLANTA-The American Music Awards presents the Coca-Cola New Music" competition launched last week, allowing aspiring rock stars to submit their compositions ......(Continue Reading)
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